R = 212
G = 48
B = 23
The Otixo corporate name is a derivation of the African god, Utixo, who was a benevolent deity of the sky. For Otixo, Inc., the sky represents the container and domain “above the clouds”, or rather the cloud applications and services we intent to connect for our users. For branding and design purposes, this means the look and feel of our application will be light, airy, clean and relatively minimalistic. We feel that this design esthetic also suites our target market of professionals for small/medium sized businesses.
To serve this purpose, the primary color will be white with an appropriate amount of negative space to promote a feeling of “air” and simplicity to our users. Colors from the Otixo palette will be used as highlights rather than in large blocks. The overriding design philosophy for the application will be to draw attention to the content (files) and not to the application elements (buttons, icons, etc.).