Brand Guidelines

The Otixo corporate name is a derivation of the African god, Utixo, who was a benevolent deity of the sky. For Otixo, Inc., the sky represents the container and domain “above the clouds”, or rather the cloud applications and services we intent to connect for our users. For branding and design purposes, this means the look and feel of our application will be light, airy, clean and relatively minimalistic. We feel that this design esthetic also suites our target market of professionals for small/medium sized businesses.

To serve this purpose, the primary color will be white with an appropriate amount of negative space to promote a feeling of “air” and simplicity to our users. Colors from the Otixo palette will be used as highlights rather than in large blocks. The overriding design philosophy for the application will be to draw attention to the content (files) and not to the application elements (buttons, icons, etc.).

Logo

Otixo uses a logo with a logo mark. Either the log mark on its own or two different versions of the logo can be used. One with the mark to the left of the logo and one with the mark above the logo.

Otixo logo (standard)

Otixo logo mark

Otixo logo stacked

Logo Sizes

Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.

When reproducing any logo elements, only the original high resolution or vector graphic files shall be used – logos should not be taken from this document.

Minimum reproduction size
Make sure that text or other design elements do not encroach upon the logo.

The marked space should always be given to let the logo ‘breathe’, free from distraction.

Exclusion Zone
Make sure that text or other design elements do not encroach upon the logo.

The marked space should always be given to let the logo ‘breathe’, free from distraction.

Branding

The logo’s shape is consistent with the initial design, retaining balance and legibility.

The logo has become distorted from it’s designed aspect ratio, therefore stretching or squshing the shape and text.

If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.

The backdrop for the logo’s placement is too similar to the primary colour – it lacks visibilty and contrast.

To fix this problem, you can either select a contrasting base colour, or switch to one of the secondary colours assigned to the logo.

The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.

Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design.

A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand.

The logo is presented in it’s primary colours using the primary typeface that has been selected for the logotype.

Replacing the font is a definate no-no. The selected typeface should be used at all times with the presentation of the logo.

Color Palette

R = 212
G = 48
B = 23
#d43017

R =238
G = 43
B = 116
#ee2b74

R =230
G = 105
B = 64
#e66940

R =240
G = 252
B = 67
#f0fc43

R = 84
G = 185
B = 72
#54b948

R =109
G = 243
B = 67
#6df343

R =63
G = 170
B = 178
#3faab2

R =95
G = 222
B = 244
#5fdef4